The Dargaville Business Forum have brought two initiatives to town this December. One is a shop front Christmas lights competition and the other is encouraging shops to open late on Friday nights.
Around nine businesses have jumped on board, making Dargaville’s main street twinkle with Christmas cheer at night. There are prizes for the best display, judged by the Business Forum and the public, with people’s choice award voting slips in all participating shops. Winners be announced on Tuesday, December 19.
Until 5–6pm on the Friday nights before Christmas, many shops are staying open, with entertainment and sausage sizzles also planned on those evenings.
The last two extended hours evenings are on the 15th and 22nd.
So far Circus Kumarani will be there on the 15th and the Dargaville Museum and Rivertown singers on the 22nd. “The Dargaville Business Forum wants to put a bit of extra sparkle into our town with the lights competition. With the extended shopping hours we wanted to bring people to town on a Friday evening to meet friends, get in the Christmas spirit and do their Christmas shopping in a friendly, relaxed atmosphere,” said business forum secretary Sue Curtis. Foster’s Home Decorating is one of the shops involved with the initiatives. Co-owner Karen Foster says she was keen to be part of it, as she wants to see Dargaville move forward and grow.
“With our customers spending their money in town, we can be here the next year and the year after. The more money that gets spent in Dargaville, means more businesses tend to give back, through sponsorship, to our community.”